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| Mailers from Boden and White Stuff, self-generated photo |
These two mailers were sent to me by Boden and White Stuff over the last couple of years. These companies are really inventive with their mail shots.
The first one is from Boden. A paper envelope shaped like a camera with a tab on the side invites you to pull. This reveals a double sided sheet advertising their sale, mimicking the pulling out of old style Polaroid Instamatics. This idea works well for Boden as they rely heavily on their retro styling and old school imagery.
The second piece is from White Stuff. They sent out a thick card in A5 with pop-out cocktail toppers, which suited their catalogue theme, being summer holidays. Although not amazingly practical, it is a fun idea, and very engaging.
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