Packaging - the delivery medium

Postcard mailer and tea towel wrapping

We were asked to consider the different mediums that can be used to deliver a product - bags, envelopes, boxes etc.

Bags are the method shops employ as free advertising when you buy from a store. It's a signpost to other shoppers that their store is in the vicinity. You are the walking advertisement.

Packaging also has negative connotations - it creates litter, it goes into landfill - non-biodegradable packaging in particular.

We were asked to create 2 concepts for envelopes, incorportaing an element from our assignment on a Waterstones envelope.

I sketched out two ideas, below. The first idea was for a mailer to prospective customers in the form of a postcard. This would include a pop out gift tag which customers could take into Waterstones to get a discount on their cookbook purchase. The tag could be attached after the parcel had been gift wrapped by Waterstones, and has a scratch and sniff panel relating to one of the recipes in the book on promotion.

The second idea was to use a promotional tea towel as gift wrap for a cook book purchase. Alternatively an apron would work too. The illustration/pattern could be related to the cook book promotions.