22 October 2015

Waterstones - Concepts

Bag for life

I have further developed my plans for a bag for life as a giveaway with cookery books from Waterstones (perhaps if you buy 2). The first is a bag in the style of a wood-framed blackboard, with a velcro-detachable panel to write a shopping list on. A white wipeable chalk marker would be included with the bag, and food illustrations would surround the blackboard on different styles of background, for instance a gingham tablecloth, a wood table, hessian or a marble worktop. The write on panel would look like a menu, with areas to write meals for the week and sections for the different types of groceries.


































Lunchbox bag

My second option is for a single book purchase the customer would get a insulated lunch box carrier, joined at the sides with velcro, which opens to form a wipeable picnic mat to put your lunch on at your desk or in the park.
























Inspiration


I will take inspiration from the food illustrations below and will experiment with watercolours and with creating flat images in Illustrator. I like the idea of using white and black gel/paint/marker pens over the illustrations.


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