Google logo

We were tasked with researching aspects of the redesign of the Google logo.

Google has recently announced a major restructure, and now consists of many companies under the holding company of Alphabet. This is to separate its traditional business with its more speculative ventures.

The Alphabet wordmark

After the Google restructure

Before and after the resdesign

The purpose of the redesign was to reflect the ways in which people interact with Google across producs, platforms and devices.

The new Google logo embraces modern typography with a sans serif typeface (which looks very much like Futura). However, the cross bar of the G is longer, making it look more like a grin, and the counter is large, make it appear more open and more legible when very small.

Its colours remain consistent with the old logo but softened slightly, allowing viewers to be comfortable in its familiarity. The custom typeface is called Product Sans but looks similar to many other typefaces.

There are 3 versions of the Google logo:

























The coloured slightly upward line of dots and the single letter G allow the marque to be used at any scale and still be recognisable.

The dots are used in animation and morph into any one of Google's brands.  

The colours on the single G encourage movement around the letterform. The uppercase G is synonomous with Google.

Almost any redesign of the logo would be better than the previous one. Keeping the colours consisent but modernising the typeface works, and the angled e gives it a slight edge.