Gordon's Gin

Pattern and typeface

After  having considered my choice of typeface I have decided to use Futura. I designed a pattern in Illustrator to compliment the Art Deco feel of the label, which I might use as a background to the label on the back of the bottle.

Different version of this pattern could be used for the 4 varieties of Gordon's: Extra Dry, Elderflower, Cucumber and Sloe Gin.

The following are sketches of ideas for the pattern:

I created the pattern in Illustrator. I'm pleased with how the look, and how the type and pattern compliment each other. It works well with gin, as this drink was popular in the 1920's.

Now I need to work out how to combine these elements with the image on the front label.