Insertion techniques

We looked at different methods of integrating text into an image, and making it look like it is an integral part, rather than something that has been placed on top of an image.

In the first image, the text is simply aligned with the dominant diagonal of the image, enhancing the movement and dynamic style of the picture. The white of the type is repeated in the white building roof to the left which ensures there is rhythm and balance.

The  numbers placed on the front of the rock faces below, have shadows, texture and contours to make them appear as if they have actually been painted on the rocks, rather than added digitally.

In the image below, the picture has been cropped very creatively, and the figure at the top appears to be floating on the typography. The type has been made to appear very grainy, like the photo, and integrates well in the negative space.