Drinks packaging assignment

For the drinks packaging assignment I have chosen Gordon's Gin. It has been in production since 1769 and is a London Dry Gin. There are 3 other variants - Elderflower, Cucumber and Sloe.

Gordon's is a very traditional looking product, aimed at 40+ regular gin drinkers. I would like to develop packaging which would also appeal to a younger market without alienating its loyal customer base.

I created a mind map of my initial thoughts about Gordon's Gin. I will draw some thumbnails of my first ideas: botanicals, London skyline, history and London imagery.