Pentagram
We were tasked with reserching the work of design agency. I chose to research Pentagram.
Pentagram are probabably the most famous design agency in the world. They were founded in 1972 in London by 6 partners. They now also have offices in New York, San Francisco, Berlin and Austin. They still operate under the same flat organisation structure that has served them so well, except now there are 19 equal partners, instead of 6, including Angus Hyland in London (winner of over 100 design awards), and Michael Beirut (New York).
Pentagram's work is across multiple disciplinaries including graphic design, identity, architecture, interiors and products. Partners are also free to pursue Pro Bono work (for charities, etc, on an unpaid basis). Each partner works in an open plan area surrounded by their team, allowing for their collaborative approach and enabling all the partners to be hands-on.
Pentagram celebrated 40 years in business in 2012. This 4 minute video, showing some of their biggest clients, is called The Forty Story: https://vimeo.com/42562659.
Some of their famous work includes: V&A, MoMA, Boots, Harley Davidson, Sotheby's, Pantone, Nike. The list goes on.
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| Logo and graphic identity, V&A, London |
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| Identiy for Faber & Faber, publishers |
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| Interior architecture for CASS Art |
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| Wayfinding for John Lewis, New York |
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| Packaging for Pantone |
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| Identity for Sotheby's New York |
References
http://www.fastcodesign.com/1669866/watch-40-years-of-pentagram-work-in-3-minutes
http://www.creativebloq.com/computer-arts/pentagram-8108801
www.pentagram.com
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