Lomography - analogue to digital

Lomography is an analogue photography craze that has a huge online following. The company have recreated, or sourced, cheap retro plastic cameras (Diana, Lomo, etc) and expired film, and used all their faults (light leaks, colour casts, vignetting, etc) as a marketing tool to make people want buy into retro look so popular now.

But many of these people still want digital image manipulation so combine their love of film with all its quirks, and the flexibility of Photoshop, by shooting on film and scanning their images to edit them further. 

There are a huge array of apps available to recreate a similar look digitally with a camera phone, but it doesn't quite get there. Instagram is the most popular. Will people still love this faux-retro effect in 10 years or will they wish they took all the shots without those dubious digital filters?

lomography.com