Packaging function

What is packaging for?

To protect the product from damage and contamination
To identify with name, brand, description
To contain the product and keep it together
To inform - price, ingredients, safety information
To sell - a marketing tool

Other things to consider are ergonomics and sustainable design.

Surface design is the flat design which goes on the packaging.

Thumbnails for additional packaging for Gordon's Gin:

My two ideas were:
1. Create a foldable chopping board which wraps around the bottle to chop up your lemons with. A knife could hold the board shut around the bottle.
2. Two leather coasters attached the the front of the bottle. The protection only would need to be on one face as when packed together, the front of one bottle would protect the back of the next one.