This woodcut style sketch incorporates the Oxo Tower, The National Gallery and Battersea Power Station. I tried to do an Art Deco style sky, but it was too dominant, and I'm not happy with how it turned out.
I used photography layered in Photoshop to create grungy effects, reflecting the industrial heritage of the drink, and updating the brand to appeal to a younger consumer. This image gives a leather like effect which would work well with the clear glass bottle, and looks quite subtle and interesting.
The effect below is much lighter and brighter but still retains the texture and image, but looks more summery, and the imagery is much clearer.
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