Digital collage

We experimented with a digital collage effect in class. I adapted the concept to my London imagery for Gordon's Gin.

The placement of the typography symbolises smoke coming from the chimneys of Battersea Power Station. I will develop this concept further to see if I can create a useable packaging label for Gordon's.

This concept could be developed for their other gin based products by using different shapes representing different London buildings, and different colour palettes.

The image was produced in Photoshop with various shapes (set to pixel, overlay), overlapping each other. The magic wand was used to select shapes, a layer of texture was selected, then select, inverse, delete. This filled each shape with the texture. A layer of handwritten text was added over the whole image and then I placed a stormy sky underneath everything. Each of the layers were adjusted for colour, opacity, levels, etc.

This works better as the text has room to breathe, and is not fighting with the imagery underneath. The typeface is Gill Sans, but has been stretched. I need to look at something more geometric that reflects the Art Deco architecture of the Oxo Tower and Battersea Power Station. The sky contrasts better with the buildings as it has been desaturated.