25 November 2014

Branding

Logo

We were tasked with designing a typographic logo for Job Seekers.  This is what I came up with in InDesign. I prefer the logo on the top right hand side, as the colour is more interesting and the triangle makes it seem more dynamic.  Making the word 'job' bleed out of the triangle also adds to the movement. I chose a script font to appear welcoming and link with handwriting job application forms, and a sans serif to look professional and polished.  Darker blue seems more serious and indicates trustworthiness, but the mid blue makes it stand out more.





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