Design for print module

Book order

I've ordered my book... 68 pages of it. Phew.

Waterstones gift wrap

Gift wrap

The design below was created in Illustrator to be used to create gift wrap. This will be used by staff in store to wrap books in exchange for presentation of the gift tag and mailer. The colours were chosen from those used in the mailers/tags. All the graphics in the design below are taken from the gift tags. Some (spoon, whisk) were copied and rotated to make a flower.

Waterstones Project

Scratch and sniff gift tag and mailer

I have completed my designs for mailers and gift tags, shown below. The mailer is folded in half vertically, to contain the gift tag (front and back shown). The scratch and sniff panel is contained on the largest icon on the front of the gift tag, and the aroma relates to a recipe typical of the author. The photo texture on the gift tag infers the author's style of cookery.

They will be circulated in magazines, and sent to potential customers. In addition, they will be hung from a Christmas tree in the store window display, and a larger tree outside the store will have them displayed as decorations, so people can remove them to use. They can be exchanged for £1 discount from the author's book, and free gift wrapping.

I still have to create the gift wrap, and do a mock up of the Christmas tree, with additional decorations relating to Waterstones.

Finally, I moved the address and stamp to the back, and changed the brown (chocolate) which looks a bit dull, to purple, which still infers luxury and links to chocolate with Cadbury's.